Cognos Analytics and Watson Analytics have heightened their spacial awareness with a deal with geodata provider Mapbox – and mapping out the future is this week’s theme for the big data roundup. Enjoy.

Cognos Analytics gets granular with geospatial reporting

Cognos Analytics adds geospatial reportingCognos Analytics is adding powerful geospatial mapping to its repertoire of reporting capabilities, following a deal with geodata provider Mapbox. The integration of Mapbox’s technology with Cognos – and Watson Analytics – is expected to happen by the end of the year, adding a whole new dimension to analytics platforms and taking the ability to drill down right to street level. The integration will help business users track things like sales, property values, and customer complaints by address, while opening up opportunities for brick-and-mortar businesses to figure out things like the best site for a new store based on factors like traffic. “For all these companies, the signal may not be in their own data,” says Marc Altshuller, IBM’s general manager of business analytics. “Most likely, the signal is in a combination of market data, plus your own internal data.”

Mapping out the future of geotech

Talking of geodata… One of the UK’s oldest organisations is supporting some of the UK’s newest, to ensure they stay at the forefront of an industry that combines big data, GPS and smartphone technology. Ordnance Survey may be 225 years old, but it’s spearheading efforts to keep the UK at the forefront of global geotech developments. The OS is a major provider of geospatial data to both public and private sector organisations, with most of its £146m turnover coming from the licensing of its mapping data. But to ensure its fine tradition is upheld in the digital age, the OS has also been backing a load of geotech startups to map out the future of the industry.

Ask not what your customers can do for you, ask what you can do for your customers

“Rather than only asking how we can use data to better target customers, we need to ask how big data creates value for customers. That is, we need to shift from asking what big data can do for us, to what it can do for customers.” That is the idea set out by Harvard Business Review. This means asking big data a series of tricky questions

Where smart data is beating big data

The FinTech scene is one that knows the value of big data. However, it’s now finding that it’s not always size that matters. Instead of mining infinite data sets that may not provide any value, ‘smart data’ focuses on key pieces of information that institutions have determined to be valuable. ‘Quality over quantity analytics’ are driving innovation in Fintech like never before, cutting out on irrelevant information to drive insight and profit.

Standout smart city innovators

Our cities are getting smarter. But while the realities of the smart city might be someway off, disparate aspects of our urban worlds are connecting. Yet, most IoT projects look at a single system, like transport, for example, but don’t link it with say, health. So the next big challenge for city-wide IoT projects is to link all the city systems together. In the meantime, here are some of the standout city innovations, as chosen by tech bible Wired.

Analytics User Group open for registration

It can’t be six months since our last TM1 User Group? Can it? Time has certainly flown by. That’s probably because there’s been so much happening in Cognos – and the new Planning Analytics release. Which means this upcoming User Group is going to be an interesting one. We’ll be hosting it in Glasgow on Thursday 6 October (12.30pm). You can find out more here.

 

Posted in analytics, Big data, Cognos Analytics, IBM, Watson Analytics On August 19, 2016 By