Power changes you… So if you’re elected as the most powerful man in the world, you’d think that change would be amplified somewhat.

Personality Insights of Donald Trump IBMWatson

Analysing President Trump’s Personality before and after inauguration.

We’ve been working with IBM Watson to explore new and innovative ways to find value in data for our customers.

One of the tools offered by Watson is Personality Insights. It uses linguistic analytics to infer individuals’ personality characteristics, including “needs”, “values” and the “big five” – extraversion, agreeableness, openness, conscientiousness and neuroticism – gleaning insights from digital communications such as email, blogs and tweets… This insight can be used to help understand customers’ habits and preferences on an individual level – or at scale.

It can also be used to show how the personality of the current President of the United States of America has changed over time.

We took Trumps Tweets from 8 months before his inauguration and compared them to his Tweets 8 months after to get an insight into the changes in the presidents personality.

The results make for some interesting reading.

Personality Insights of Donald Trump IBMWatson

Trump’s “Values” – pre and post inauguration

Personality Insights of Donald Trump

Trump’s “Needs” – pre & post inauguration

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Posted in IBM, Watson Analytics On September 25, 2017 By